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Sussex County Delaware

Real Estate Marketing Answers!

The market has certainly changed!  It is a very competitive market and the buyers rule now.

Most buyers think that prices have gone down, they have not but they are not going up like they were!  The ONLY properties that buyers are looking at are the best values, the lowest price for the kind.  If a seller prices property too high there will not be a single person that will be interested at all.

Real Estate Marketing Answers!  For those who want to SELL.

We use; The Marketing Strategy That SAVVY Realtors Use to Sell Their Own Properties - Even in a very tight and very competitive market; such as we are in now. 

NOTE: Why some agents like to have a free billboard; a sign on property that they don't or can't sell. 

How Realtors personal properties sell fastest and for the highest prices; The Old Dogs, the Old Pros of Real Estate know this stuff and don't usually tell. 

FIND OUT HOW!  YOU can make sure your property does not sit on the market for a long time? 

Did You Know: The Major Media has started trying to destroy the real estate market, or at least it seems that way to me!  Do you know that virtually all of the media is talking about the Real Estate Bubble and telling how prices are going down in some places already. 

Do you know: predictions are that interest rates are going to go up soon and slow real estate sales down to a crawl.  This has already started but there is likely to be a LOT more increase in interest rates in the next weeks, months and years.

For years I sold land in several of our family developments.  I always sold them at full price, never a dollar less.  I sold them for more than what others tried to sell, the same size lots for, that were adjacent to ours.  

There are three conceptual steps to success as a Seller:

Being a Successful Seller by making the right decisions;

Doing a Successful Selling Program by doing the right things;

Having a Successful Sale on time at the price you want;

Results: money in the bank!

First: You must know who the buyers are.  You must know the Cutting Edge way to find out who they are, where they are and when they are looking and... why. 

Second: You must know how the buyers find the property they want. 

Third: You must find out what the buyers want and what they must have if they are to buy a property. 

Fourth: You must know what will make almost every buyer NOT want a property. 

Fifth: You must know what to do so that all the other properties on the market help sell yours!  It is not pressure selling; it is Back-Pressure selling that pulls the real buyers to your property first.

Sixth:  You must know how to make YOUR property become a Shopper Stopper - to capture those shoppers who are always shopping but seldom buy anything! 

Seventh: You must know how to get full price; how to get the buyer to pay AT LEAST the full asking price of your property.

Eighth: You must know how to make all of this happen for the least amount of money in the least amount of time.  The longer it takes to sell a property the more it costs you in payments and lost opportunities!

NUMBER NINE!  You must list your property with us and use the proven techniques to sell your property quickly and at full price, so that you may move on to your next step... OR, you can always just hang onto your property, it WILL go up in value over the years!!!

Call us if you want your property sold, follow our advice and pocket the money quickly.

Here, follows, an excellent article about what to do in order to better sell your home: 

Rehab Your Sellers Home Appeal for Today's Market

by Mark Nash

Sellers get today's market with pricing and longer market times, but understanding that the priced-right home needs to have an up-to-date appeal to home buyers can be a daunting next level. After years of hearing from successful sellers that they didn't have to do a thing, sellers need some rehabilitation to understand how they can stand out from their competition with rising inventories. Many sellers are open to a overhaul if the tips come from someone other than their agents mouth. Here is a handy list to help convince sellers that some features in their home might need some attention.

• Test all door and cabinet knobs. Replace mis-matched or inexpensive hardware for a quick update. Buyers rarely can get beyond a knob that comes off in their hand as they attempt to use a door.
• Take the time to paint walls, trim and ceilings. Keep adjoining rooms in the same color palette which will make your home appear larger and flow better. Clean up spills from messy painters. Hire professionals to paint mullions on windows and staircase spindles.
• Slipcover mismatched furniture in a room that requires visual unification.
• Discover ways to organize day-to-day room needs. Substantial wicker baskets or square stainless steel or brass can organize magazines, remote controls and toys. Books provide a good look, but vary them by laying some down and standing some up.
• Wallpaper is considered fill-in-the-blank decorating . No two people have the same taste in this instant decorator wannabe. If it's more than three years old, take it down and paint in a neutral color. And wallpaper boarders are out.
• Simple furniture rearrangement can bring new life to a tired space. Float sofas and coffee tables away from walls for a designer look. Use area rugs to anchor furniture groupings on bare tile and wood floors. Place groupings of candles and clear glass bowls filled with natural potpourri, fresh fruit or glass crystals on side and coffee tables.
• Make sure there is balanced lighting in every room for dusk and evening showings. Dimmers help set the right tone.
• Polish and wax hardwood floors to brighten and blend an old finish.
• Clean every surface until it shimmers and shines. Clean can seal a deal. Don't forget the windows.
• Purchase the best quality carpet pad which can make any new carpeting "cushy", and home buyers love cushy. Stay away from shag styles, buyers know it won't be around long in style cycles.
• Streamline window fashions. Heavy drapes are in the minority. Think "let the light shine in" when placing placing blinds and shades. Light and bright can overcome other issues with home.
• Freshen-up closets with closet organizers to maximize storage space and paint a neutral washable color. Make sure buyers can see the back of all closets and cupboards. Lighting is often overlooked feature in closets, but buyers will always turn on lights when viewing a closet, big or small. Thinning closets, cabinets, basements, attics and garages will also help your storage spaces look larger. If you can't part with items, rent a storage locker to hold items for decision making later.
• Don't forget the basement, dark, dirty and musty basements are a turn-off to buyers. Add extra lighting, paint the floor and vacuum out all the cobwebs. Organize storage areas and take the time to clean the washing machine and dryer. To spruce up the hot water heater and furnace, wipe down with a strong cleaner. Scrub the laundry tub and sweep left-over leaves out of exterior stairs and window wells. Run a dehumidifier to reduce basement moisture.
• Take a good look from the street or road at the front of your home. Look for shrubs that are over grown or dead and remove and replace with shrubs that are to scale to your home. Small inexpensive bushes send the wrong message.
• Limit yard ornaments to a favored few. Excess ornaments can make yards look busy and buyers might want them included in a purchase contract.
• Paint and refresh yard lights, flagpoles, mailboxes, window boxes, fences and trellis. Don't forget the swing set or play equipment.
• Replace broken bricks on terraces, cracked concrete patios and steps. Eliminate trips and falls on property showings.
• Restore screens on porches and lanai's. Dirty, rusty and ripped screens limit functionality to homebuyers.
• Don't l eave pets unattended for property showings especially when you know they can be aggressive or territorial around strangers.
• Have carpets and area rugs cleaned before showing your home to potential buyers. Those allergic to animal dander and hair, even if they can't see your pet will know when their eyes and nose start to alert them to an allergic reaction. Many will not purchase a home that poses strong allergy problems.
• Pick up dog droppings in the yard. Buyers out to take a look at the roof don't want any "take away".
• A  barking dog or overly friendly cats can kill a showing. Be pro-active and take your pets off site for showings. Hire a dog walker to occupy pets if you can't be home.

About the Author: Mark Nash's fourth real estate book "1001 Tips for Buying and Selling a Home" (2005) and a real estate broker in Chicago are the foundation for his consumer-centric real estate perspective which has been featured on CBS The Early Show, Bloomberg TV, Fidelity Investor's Weekly, Dow Jones Market Watch, MSNBC.com, The New York Times, Universal Press Syndicate and USA Today. www.MarkNashRealtor.com

 Source of this article is: BrokerAgentNews

http://www.brokeragentnews.com/news/residential/2006_9/9_6_2006_up_1157566412.html