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What We Do To Sell Your Property Copyright ©2001 Jody Hudson & Kate Baird Once you have contracted us to sell your property we go to work for you to bring you the most and best price for your property as quickly as possible. Some properties are faster selling than others based on the location, condition, size, and type of the property. Price is always a consideration but proper marketing and selling techniques will usually garner you an extra 10 to 20% and that is where we shine! We go into action quickly with all of the following methods of marketing and advertising your property. The purpose is to find as many willing and able purchasers as possible and then to encourage at least one to purchase your property -- quickly and at the highest price. We will send out "JUST LISTED" postcards to 200 homes and businesses in the surrounding area of your property. Those folks who live close to a property are happy to pass the word on to friends about anything new on the market. We will publish a professional brochure or flyer for your property; then distribute them in numerous ways and keep them updated and fresh in numerous local businesses and in the local restaurants. We already have flyer holders in many locations. We will mail out and deliver these flyers to other Realtors by mail and in person. If there is another Realtor who is likely to have an occasional buyer for a property such as yours, they get our special attention; we invite them for a private showing, print up special flyers just for them to mail out to their prospects and if appropriate we assign a courtesy key to them as well. Your property will be added IMMEDIATELY to the Sussex County Multilist computer search service for other Realtors. That way if any of the Realtors have a customer for a property similar to yours they will find it. At the same time your property will be added to http://www.DPOL.com which is Delaware Property On Line and available to everyone. The Internet and World Wide Web are the greatest single source of Real Estate business for those who use them effectively. We look at our Web sites as color brochures which prospective buyers can view at their leisure and then call or write us when they are ready to see your property in person. Over 80% of our prospects come from our multiple award winning Web sites. Within hours and days we will ordinarily have your property, pictures and information added to our other web sites for the world to view. Those interested can then contact us by e-mail or phone to set an appointment. We advertise our web sites in newspapers, magazines and Internet discussion groups. We have also spent hundreds of hours and thousands of dollars to get our site to come up in hundreds of search engines and especially the 37 most popular ones. We are also featured in www.SussexCountyOnLine.com and www.Beach-Net.com as well as several other real estate intensive sites. We place classified ads to direct people to your property on our Web sites; these ads are placed in print media over a 200 mile radius to Northern Virginia, DC areas, Maryland, Pennsylvania and have listed in dozens of Real Estate On For those who search the Internet for property in special locations and who are interested in recreation, lodging and real estate in our area we have numerous ways for them to find us in Web Searches in addition to the above. Web based marketing is responsible for over three quarters of the calls we get each day and is rapidly becoming the MOST EFFECTIVE WAY TO PROMOTE A PROPERTY. For properties over $300,000 about 95% of the calls are from our various Internet marketing activities. We also send out periodic newsletters and entice those thinking of purchasing Real Estate in the future. Long and Foster Realtors with over 8,000 agents in 160 offices holds the NUMBER ONE POSITION IN WEB MARKETING OF REAL ESTATE in our region and we are certainly in first place in the Rehoboth and Sussex County area too. Our Kate-Jody.com site is well know throughout Long and Foster as one of the premier sites of the entire company. We do special promotions to other Long and Foster Agents who have a strong Internet presence and allow, in fact encourage them, to place your property on their Web sites as well. Our Long and Foster Realtors office in Rehoboth also features our listings on the company sites: http://www.beach-net.com and As other Realtors in the area develop more professional and workable Web marketing sites; we allow them to place your property on their sites also for even more exposure. Professional advisors to our Long and Foster Agency tell us to expect over 80% of our business to come from Internet marketing within the next two years. Our experience is already well beyond that figure! Print media advertising is certainly not dead. In fact we use it a lot. We advertise extensively in the local publications. We use The Cape Gazette; Long Neck News; Delaware Coast Press; Homes and Land Magazine; The Real Estate Book; Long and Fosters Bay to the Beach Magazine; Delmarva Real Estate as well as The Washington Post, Washington Times, Baltimore Sun, Washingtonian Magazine, Philadelphia Inquirer, Wilmington News Journal, and numerous smaller papers in the region. The print media have been, until the Web, the primary source of prospects for local real estate. And they are a effective way to get people to our Web sites. Most people who are interested in real estate here pick up the local papers or are advised by friends who live here or subscribe to the local papers while they live in other areas and just visit here. We will keep you advised and informed on local market activity and changes. We also follow up with any other Realtors who show the property to ensure that they have our complete and speedy help in getting their purchasers to buy your property instead of some other one. There will of course be a for sale sign on your property, a nice large one, with information and pictures on a professionally done flyer which will have copies kept in a clear plastic and waterproof box attached to the sign. We will personally call, deliver and mail flyers to the most successful Realtors in the area who have a track record of selling properties like yours. They will ordinarily find the property on-line anyway but these busy Realtors still get our special and repeated attention so that they are fully advised and get a chance to ask us questions even before they think of one of the customers they have or before a new prospect contacts them. Often our personal contact will remind them of a prospective customer for your property. All in all, we feel that we are far ahead of any other Realtors in our ability and activity to promote, market and sell your property. We hope you will agree with us and choose us to represent you. Properties for Sale
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